Mark Harrop Business Development Manager
Aquarium set to reach NAPHIA Summit
Aquarium Software Inc. has today confirmed that following its successful sponsorship of the North American Pet Health Insurance Association (NAPHIA) Summit in 2014, it will this year be lead sponsor when doors open on the 2015 Summit in Hollywood, Florida, from May 26-28. Aquarium sees the NAPHIA Summit as a stellar opportuni...
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Data Driven marketing in the Financial Services Sector
What is most important for the financial services firms is their overriding need for regulatory compliance. It is because of this that minds are clearly focused on all marketing activities being as completely transparent and auditable as possible. As such, the sector has been faster than others to recognise the power of data ...
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US vet charges protected from consumer inflation
Despite consumer inflation and the findings of the US government’s Consumer Price Index (CPI) showing that America’s love of pets has pushed up the value of pet related products year on year, it has taken research using powerful modern software to demonstrate that somewhat paradoxically, the cost of taking a pet to the vet as ...
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Strange pet claims highlight insurance gains
In the wake of Asda Money revealing some of the strangest claims made on its accident-only pet insurance, bosses at Aquarium Software say accidents can reveal a lot about the insurance market - and that the power of software to reduce premiums was almost a fortunate ‘accident’ waiting to happen in itself. Top of the pet pickl...
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